If San Antonio seems like a more romantic place today, it's because The Romance Writers of America have gathered here for their annual convention, News Radio 1200 WOAI reports.
It's appropriate, according to best selling author Lorraine Heath, because a lot of romance writers live in the state, which she calls 'incurably romantic.'
"Cowboys are strong and they're tough, and the women who settled Texas were very strong and tough as well," she said.
Heath has mined Texas for some of the leading best sellers of the genre, including "A Rogue in Texas," "When the Duke Was Wicked," and "Once More, My Darling Rogue."
She concedes that the San Antonio stop is part convention, and part inspiration.
"I was just out on the Riverwalk, and this gentleman in a Stetson walked by and smiled and tipped his hat at me," she said. "There is something manly and gentlemanly about that."
The convention includes tips on how to get published, and what the hot trends in romance are.
The La Cantera Hill Country Resort is even offering a 'Fifty Shades of Grey' package for the romance writers and their partners.
Many romance writers say while 'Fifty Shades,' with its explicit sex and bondage scenes, got a lot of buzz, most readers prefer the tried and true romance formula of strong men, sexy women, and sexual activity which is not explicitly described in the book.